After 11 years of growth and countless #YetiMoments, checkyeti is unveiling a bold new look. To mark this milestone, we caught up with Jakob Keller (CEO) and Georg Reich (Co-Founder & CFO/COO) to talk about why the company decided to rebrand, what it means for customers and partners, and what lies ahead.
Rebrand & Vision
Q: Why did checkyeti decide to rebrand now?
Jakob: Over the past 11 years, checkyeti has grown from a niche ski booking platform into Europe’s leading marketplace for outdoor activities. Our identity needed to evolve to reflect who we are today: a brand that celebrates adventure all year round, from snowy peaks to sunny beaches. The rebrand is a natural step — one that matches our growth and inspires even more people to discover the outdoors.
Q: Georg, as Co-Founder, how does it feel to see checkyeti take this step?
Georg: It’s a proud moment. When we started, booking a ski lesson online was still unusual. Today, we’re helping millions of people find outdoor adventures across Europe. This rebrand is more than just new colours or a logo — it’s a milestone that celebrates how far we’ve come and the adventures still waiting ahead.
Q: What does the new branding represent about checkyeti’s identity today?
Jakob: It reflects our spirit: bold, joyful, and adventurous. We wanted an identity that feels energetic and modern, while staying true to our promise, making outdoor adventures easy to discover and creating memories that last.
Team & Culture
Q: What role has the team played in shaping checkyeti into what it is today?
Jakob: The team has been absolutely integral, not only in building the company, but also in shaping this rebrand. From the start, we wanted our brand to grow from the inside out, shaped by our values and by the feelings our adventures create.
We kept coming back to two simple questions: How do we want our customers to feel? And where can those feelings truly come alive? The answer was always the same: in those special moments before, during, and after an outdoor adventure. The anticipation before setting off. The joy and adrenaline in the middle of it. The sense of fulfilment and memory-making afterward.
That’s how the idea of #YetiMoments was born. It captures the essence of what we create: powerful, emotional moments in nature that stay with you long after the adventure ends. You could say that through this process, we rediscovered our inner Yeti.
Q: How would you describe the company culture at checkyeti in a few words?
Georg: Bold, joyful, honest, persistent, and caring. These values aren’t just words, they guide how we work together every day and inspire the brand you see today.
Customers & Community
Q: How does the rebrand benefit your customers and partners?
Jakob: The rebrand makes checkyeti more recognizable and accessible. For customers, it’s about sparking excitement and making it even easier to plan adventures. For partners, it shows we’re committed to growing together, investing in technology, and improving the way we connect them with travellers.
Q: What is one thing you want customers to feel when they think of checkyeti?
Georg: Joy. The joy of discovering something new, of feeling free in nature, of creating memories with friends and family. That’s what checkyeti is all about. Or as Jakob put it: their very own #YetiMoment.
Looking Ahead
Q: What are your hopes and goals for checkyeti in the coming years?
Jakob: Our ambition is to become the go-to platform for outdoor activities in Europe and beyond. We’ll keep expanding our offering, building the best digital experience for booking adventures, and strengthening our community of providers and customers.
Q: What’s one exciting thing customers can expect from checkyeti in the near future?
Georg: More destinations, more activities, and more inspiration. Whether you’re into skiing, surfing, paragliding, rafting, or exploring an island by boat, checkyeti will be the place where your next #YetiMoment begins.
The adventure continues and the best is yet to come. Our new look is more than just a design update. It’s a promise to keep making it easier, more inspiring, and more joyful for everyone to discover their next adventure.
